What is it? An $85 million condo listing with extras — including a trip to space
Innovator: Daniel Neiditch, a New York City property investor
What was he thinking? For five years, Neiditch tried to sell a 15,000-square-foot Hell’s Kitchen penthouse for $85 million, but didn’t get any bites. Little wonder. He was asking nearly double the per-square-foot record for the neighborhood. But Neiditch didn’t want to bring down the price. So, the New York Post reports, he threw in some extras: two Rolls-Royce Phantoms..